Lal, Rajiv; Little, John D. C.; Villas-Boas, J. Miguel - In: Marketing Science 15 (1996) 1, pp. 21-37
profitability of trade dealing in the presence of forward buying to a situation in which retailers carry no inventory. Moreover, we … of forward buying by the retailer. The main features of the model can be summarized as follows. At the manufacturer level … allowed to forward buy. This comparison shows that although forward buying is profitable to the retailer through the …