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~person:"Lam, Iok Keng Veronica"
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Beziehungsmarketing
1
Confidence
1
Consumer behaviour
1
Customer satisfaction
1
Einzelhandel
1
Emotion
1
Konsumentenverhalten
1
Kundenbindungsprogramm
1
Kundenzufriedenheit
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Loyalty program
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Relationship marketing
1
Retail trade
1
Tourism
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Tourism shopping
1
Tourismus
1
Vertrauen
1
Viral marketing
1
Virales Marketing
1
cooperation
1
emotional commitment
1
loyalty program
1
relationship quality
1
share of wallet
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shopping motive
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store satisfaction
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trust
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word of mouth sharing
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Lam, Iok Keng Veronica
Wong, IpKin Anthony
3
Baek, Eunsoo
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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The role of relationship quality and loyalty program in
tourism
shopping
: a multilevel investigation
Lam, Iok Keng Veronica
;
Wong, IpKin Anthony
- In:
Journal of travel and tourism marketing
37
(
2020
)
1
,
pp. 92-111
Persistent link: https://www.econbiz.de/10012289263
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