Lam, Shun Yin; Vandenbosch, Mark; Hulland, John; … - In: Marketing Science 20 (2001) 2, pp. 194-215
Retailers' marketing objectives can be classified into three broad categories: attraction effects that focus on consumers' store-entry decisions, conversion effects that relate to consumers' decisions about whether or not to make a purchase at a store they are visiting, and spending effects that...