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Lambert, Simon J.
Krivokapic-Skoko, Branka
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From crisp to fuzzy-sets QCA in exploring causal configurations : examples from the New Zealand context
Lambert, Simon J.
;
Krivokapic-Skoko, Branka
- In:
Journal of promotion management : JPM
22
(
2016
)
4
,
pp. 543-555
Persistent link: https://www.econbiz.de/10011631890
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