Revoredo-Giha, Cesar; Leat, Philip M.K.; … - Land Economy and Environment Group, Scotland's Rural College - 2008
The purpose of this paper is, by comparing products with a mountain provenance with those from non-mountain areas, to … explore whether the market puts a premium on the „mountain attribute‟. First, we present a theoretical framework on attributes … and cues that helps answering the question what is “mountain” representing in a products or in other term, is it an …