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~person:"Langerak, Fred"
~person:"Schafgans, Marcia"
~person:"Verhoef, Peter"
~subject:"Brand"
~type:"book"
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Understanding brand and dealer retention in the new car market : the moderating role of brand type
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002208428
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