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~person:"Langner, Ralph"
~person:"Schnakenburg, Igor"
~subject:"IT-gestütztes Marketing"
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IT-gestütztes Marketing
Customer analysis
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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ECONIS (ZBW)
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Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
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Ein Vergleich ausgewählter Klassifikationsverfahren im Kontext von Finanzdienstleistungen
Langner, Ralph
;
Alpar, Paul
;
Pfuhl, Markus
-
2003
Persistent link: https://www.econbiz.de/10001793724
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