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~person:"Langner, Tobias"
~person:"Loureiro, Sandra Maria Correia"
~person:"Phau, Ian"
~source:"usbk"
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Langner, Tobias
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Esch, Franz-Rudolf
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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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Corporate Brand Management : Marken als Anker strategischer Führung von Unternehmen
Esch, Franz-Rudolf
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2006
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2., aktualisierte und ergänzte Auflage
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