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~person:"Langner, Tobias"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
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Langner, Tobias
Esch, Franz-Rudolf
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
International advertising and communication : current insights and empirical findings
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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ECONIS (ZBW)
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Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
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2
Creating powerful brand names
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
International advertising and communication : current …
,
(pp. 181-197)
.
2006
Persistent link: https://www.econbiz.de/10003378124
Saved in:
3
Dimension-based versus relation-based brand name design : a test of different psycholinguistic theories
Langner, Tobias
;
Esch, Franz-Rudolf
;
Rossiter, John R.
- In:
Advertising and communication : proceedings 4th …
,
(pp. 110-119)
.
2005
Persistent link: https://www.econbiz.de/10003353715
Saved in:
4
Sozialtechnische Gestaltung der Ästhetik von Produktverpackungen
Langner, Tobias
;
Esch, Franz-Rudolf
- In:
Konsumentenverhaltensforschung im 21. Jahrhundert : …
,
(pp. 413-440)
.
2004
Persistent link: https://www.econbiz.de/10002516456
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