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~person:"Langweg, Armin"
~person:"Muñoz, Juan Carlos"
~person:"Rietveld, Piet"
~subject:"BMW Group"
~type:"article"
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Muñoz, Juan Carlos
Rietveld, Piet
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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Marketing im Mobilitätsbereich
Langweg, Armin
;
Beckmann, Klaus J.
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 27-54)
.
2007
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