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~person:"Langweg, Armin"
~person:"Muñoz, Juan Carlos"
~person:"Rietveld, Piet"
~subject:"Bus drivers"
~subject:"Marktsegmentierung"
~type:"article"
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Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
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Research in transportation economics
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Application of an incentive for bus drivers to achieve an improvement in the quality of service
Chaparro, Alejandra
;
Galilea, Patricia
;
Muñoz, Juan Carlos
- In:
Research in transportation economics
83
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012582499
Saved in:
2
Grundlagen des Marketing
Langweg, Armin
;
Beckmann, Klaus J.
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 20-26)
.
2007
Persistent link: https://www.econbiz.de/10003539997
Saved in:
3
Marketing im Mobilitätsbereich
Langweg, Armin
;
Beckmann, Klaus J.
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 27-54)
.
2007
Persistent link: https://www.econbiz.de/10003539998
Saved in:
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