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Lataste, Antoine
Trott, Paul
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The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
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The role of consumer market research in new product decision-making: some preliminary findings
Trott, Paul
;
Lataste, Antoine
- In:
The Entrepreneurship-Innovation-Marketing Interface : …
,
(pp. 409-423)
.
2005
Persistent link: https://www.econbiz.de/10002685042
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