Ng, Siew Imm; Ho, Jo Ann; Lim, Xin Jean; Chong, Kee Lin; … - In: Young Consumers 22 (2019) 1, pp. 68-89
Purpose: In this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where the physical products on display are connected to the internet world. This study aims to propose a model for...