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Lau, Lorett B.Y.
Chan, Ricky Y. K.
34
Chan, Ricky Y.K.
33
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10
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8
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Journal of international consumer marketing
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Journal of marketing management : MM
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The Effectiveness of Environmental Claims among Chinese Consumers: Influences of Claim Type, Country Disposition and Ecocentric Orientation
Chan, Ricky Y.K.
;
Lau, Lorett B.Y.
- In:
Journal of marketing management : MM
20
(
2004
)
3-4
,
pp. 273-320
Persistent link: https://www.econbiz.de/10006963912
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2
Explaining Green Purchasing Behavior: A Cross-Cultural Study on American and Chinese Consumers
Chan, Ricky Y.K.
;
Lau, Lorett B.Y.
- In:
Journal of international consumer marketing
14
(
2001
)
2-3
,
pp. 9-40
Persistent link: https://www.econbiz.de/10007111166
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