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~person:"Laurent, Gilles"
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Laurent, Gilles
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Journal of business research : JBR
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Marketing letters : a journal of research in marketing
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Battling for consumer memory : assessing brand exclusiveness and brand dominance from citation-list
Chandon, Jean-Louis
;
Laurent, Gilles
;
Lambert-Pandraud, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 468-481
Persistent link: https://www.econbiz.de/10013197921
Saved in:
2
Impact of age on
brand
awareness
sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
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