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~person:"Law, Chun Hung Roberts"
~person:"Schivinski, Bruno"
~subject:"Konsumentenverhalten"
~subject:"Social media"
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Search: subject_exact:"Online community"
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Konsumentenverhalten
Social media
Social Web
35
Social web
35
Internet marketing
23
Online-Marketing
23
Consumer behaviour
18
Viral marketing
16
Virales Marketing
16
Hotel industry
13
Hotellerie
13
Online retailing
12
Online-Handel
12
Brand image
8
Markenimage
8
Tourism
8
Tourismus
8
Brand management
7
Markenführung
7
Tourism industry
7
Tourismuswirtschaft
7
social media
7
E-commerce
6
Electronic Commerce
6
Customer satisfaction
5
Kundenzufriedenheit
5
Artificial intelligence
4
COBRAs
4
Gastgewerbe
4
Hospitality industry
4
Künstliche Intelligenz
4
Online review
4
Facebook
3
Internet
3
Machine learning
3
Online reviews
3
TripAdvisor
3
online review
3
Advertising effects
2
Betriebliche Wertschöpfung
2
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Article
21
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21
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21
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1
Graue Literatur
1
Non-commercial literature
1
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English
22
Author
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Law, Chun Hung Roberts
Schivinski, Bruno
Filieri, Raffaele
21
Dwivedi, Yogesh Kumar
20
Hollebeek, Linda D.
15
Loureiro, Sandra Maria Correia
14
Martínez-López, Francisco J.
14
Rita, Paulo
14
Flavián Blanco, Carlos
13
Hajli, Nick
11
Harrigan, Paul
11
Casaló, Luis V.
10
Gázquez-Abad, Juan Carlos
10
Hennig-Thurau, Thorsten
10
Rana, Nripendra P.
10
Ranfagni, Silvia
10
Seo, Yuri
10
Bigné Alcañiz, J. Enrique
9
Füller, Johann
9
Schweidel, David A.
9
Stephen, Andrew T.
9
Thaichon, Park
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Akram, Umair
8
Conduit, Jodie
8
Dolan, Rebecca
8
Haenlein, Michael
8
Hinz, Oliver
8
Ko, Eunju
8
Luo, Xueming
8
Luoma-aho, Vilma
8
Moro, Sérgio
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Ruyter, Ko de
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Cova, Bernard
7
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Journal of travel and tourism marketing
5
International journal of hospitality management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Argumenta oeconomica
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information technology & tourism
1
International journal of contemporary hospitality management
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of marketing communications
1
Journal of strategic marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Working paper series
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ECONIS (ZBW)
22
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22
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1
Influencer marketing effectiveness : giving competence, receiving credibility
Leite, Fernanda Polli
;
Pontes, Nicolas
;
Schivinski, Bruno
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 307-321
Persistent link: https://www.econbiz.de/10014513646
Saved in:
2
Power of sentiment expressions on peer-to-peer rental platforms : a mixed-method approach
Zhang, Xi
;
Wei, Xin
;
Zhang, Te
;
Liang, Sai
;
Ma, Yao
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
2
,
pp. 428-446
Persistent link: https://www.econbiz.de/10014582247
Saved in:
3
Double blades : does a sharing platform benefit from integration to a popular OTA platform?
Li, Chunhong
;
Deng, Lingfei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
40
(
2023
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014285173
Saved in:
4
Effects of social media brand-related content on fashion products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
5
Enhancing social media branded content effectiveness : strategies via telepresence and social presence
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Chun Hung Roberts
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013433712
Saved in:
6
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
7
The influence of interpersonal motivation on Polish consumers' online brand-related activity
Brzozowska-Woś, Magdalena
;
Schivinski, Bruno
- In:
Argumenta oeconomica
43
(
2019
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10012284894
Saved in:
8
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
9
Influencing COBRAs : the effects of brand equity on the consumer's propensity to engage with brand-related content on social media
Schivinski, Bruno
;
Muntinga, Daan G.
;
Pontes, Halley M.
; …
- In:
Journal of strategic marketing
29
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012424705
Saved in:
10
Dilemma of hotel reviews : the role of information processing and validation through metacognition
Huang, GuoQiong Ivanka
;
Wong, IpKin Anthony
;
Law, Chun …
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
6
,
pp. 1301-1317
Persistent link: https://www.econbiz.de/10012593218
Saved in:
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