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~person:"Layton, Roger A."
~person:"Malhotra, Naresh K."
~subject:"Emerging economies"
~subject:"Ökonomische Ideengeschichte"
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Ökonomische Ideengeschichte
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Layton, Roger A.
Malhotra, Naresh K.
Tadajewski, Mark
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Australasian marketing journal
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1
Marketing intelligence & planning
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ECONIS (ZBW)
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Marketing thought follows the circle of consumption
Polsa, Pia
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 252-253
Persistent link: https://www.econbiz.de/10011596823
Saved in:
2
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Saved in:
3
Future of research in marketing in emerging economies
Malhotra, Naresh K.
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009751829
Saved in:
4
Special issue: Marketing Legends
Malhotra, Naresh K.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009270407
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