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Search: subject:"electronic word-of-mouth (eWOM)"
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Le Nguyen Hoang
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Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic
Le Nguyen Hoang
;
Le Thanh Tung
- In:
Journal of advances in management research : JAMR
20
(
2023
)
5
,
pp. 883-895
Persistent link: https://www.econbiz.de/10014431071
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2
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
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