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~person:"Lecinski, Jim"
~subject:"Deutschland"
~subject:"Marketing management"
~subject:"Retail trade"
~type_genre:"Book section"
~type_genre:"Konferenzschrift"
~type_genre:"Statistik"
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Kellogg on marketing : the marketing faculty of the kellog school of management
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ECONIS (ZBW)
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Strategic channel management
Hennessy, Julie
;
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 281-303)
.
2023
Persistent link: https://www.econbiz.de/10014283181
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2
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
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