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~person:"Leckie, Civilai"
~subject:"Customer satisfaction"
~type:"article"
~type:"book"
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Customer satisfaction
Beziehungsmarketing
5
Customer integration
5
Kundenintegration
5
Relationship marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Brand
3
Brand management
3
Kundenzufriedenheit
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Markenartikel
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Markenführung
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Consumer brand engagement
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Innovation
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Markenimage
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Brand loyalty
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Brand trust
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Branding
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Co-production
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Consumer satisfaction
1
Customer behavior
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Customer brand engagement behavior
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Customer innovativeness
1
Customer participation
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Dienstleistung
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Dienstleistungssektor
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Leckie, Civilai
Edvardsson, Bo
4
Pham Ngoc Thuy
4
Rather, Raouf Ahmad
4
Altinay, Levent
3
Berenguer Contrí, Gloria
3
Gil Saura, Irene
3
Hollebeek, Linda D.
3
Johnson, Lester W.
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Khan, Imran
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Le Nguyen Hau
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Straus, Lennart
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Tronvoll, Bård
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Abror, Abror
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Anshu, Kumari
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Barrutia, José M.
2
Bilgihan, Anil
2
Busser, James A.
2
Cambra-Fierro, Jesús
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Cassia, Fabio
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Chen, Ja-Shen
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Choi, Laee
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Christ-Brendemühl, Sonja
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Costers, Annelies
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Dong, Beibei
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Echebarria, Carmen
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Eletxigerra, Ainhize
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Engriani, Yunita
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Han, Heesup
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Asia Pacific journal of marketing and logistics
1
European journal of marketing
1
Journal of marketing management : MM
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ECONIS (ZBW)
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Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
2
Customer brand engagement and co-production : an examination of key boundary conditions in the sharing economy
Casidy, Riza
;
Leckie, Civilai
;
Nyadzayo, Munyaradzi
; …
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2594-2621
Persistent link: https://www.econbiz.de/10013457378
Saved in:
3
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
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