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Thumbs up, sales up? : the contingent effect of Facebook
likes
on sales performance in social commerce
Lee, Kyunghee
;
Lee, Byungtae
;
Oh, Wonseok
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 109-143
Persistent link: https://www.econbiz.de/10011491413
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