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~person:"Lee, Dennis"
~person:"Riempp, Gerold"
~subject:"Faktorenanalyse"
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Mobile customer acquisition in the Swiss health care industry : an empirical study
Nohlen, Niklas
;
Smolnik, Stefan
;
Riempp, Gerold
- In:
Handbook of research on mobile marketing management
,
(pp. 213-235)
.
2010
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