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~person:"Lee, Hyangjung"
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Lee, Hyangjung
Qu, Hailin
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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OLC EcoSci
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The effects of the image differentiated positioning strategy on airlines consumer behavior : an application of the schema theory
Park, Yumi
;
Qu, Hailin
;
Lee, Hyangjung
- In:
Journal of travel and tourism marketing
28
(
2011
)
5/6
,
pp. 498-523
Persistent link: https://www.econbiz.de/10009374125
Saved in:
2
The Effects of the Image Differentiated Positioning Strategy on Airlines Consumer Behavior: An Application of the Schema Theory
Park, Yumi
;
Qu, Hailin
;
Lee, Hyangjung
- In:
Journal of travel and tourism marketing
28
(
2011
)
5
,
pp. 498-524
Persistent link: https://www.econbiz.de/10009252683
Saved in:
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