Lee, Hyun-Joo - In: Journal of Research in Interactive Marketing 11 (2017) 3, pp. 214-231
Purpose The purpose of this study was, first, to link interpersonal-hedonic values, intuitive-experiential thinking style, external locus of control (LOC) and sociability to the need for interaction with a retail employee; and, second, to empirically test the moderating effect of the time...