Chung, Namho; Song, Hyo Geun; Lee, Hyunae - In: International Journal of Contemporary Hospitality Management 29 (2017) 2, pp. 709-731
Purpose First, this paper aims to investigate the impact of impulsiveness on two types of shopping value (e.g. utilitarian and hedonic value) and the urge to buy restaurant products and services impulsively in social commerce environments. Second, the study assesses the impact of situational...