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Lee, Sangwon
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International journal of advertising : the review of marketing communications
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Digital advertising policy acceptance by out-of-home advertising firms : a combination of TAM and TOE framework
Cho, Jaesoo
;
Cheon, Yongseok
;
Jun, Jong Woo
;
Lee, Sangwon
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 500-518
Persistent link: https://www.econbiz.de/10013209350
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