Workman, Jane E.; Lee, Seung-Hee - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 4, pp. 1-13
measures when shopping for clothing in retail stores; and how uncertainty avoidance/ambiguity intolerance and fashion … plus measures of uncertainty avoidance/ambiguity intolerance, compensatory consumption, precautionary measures, and fashion … frequency of use. Fashion innovators and consumers with less tolerance for uncertainty/ambiguity more frequently used …