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Search: subject:"psychological distance"
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psychological distance
2
Ad processing
1
Consumer behaviour
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Personality psychology
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Persönlichkeitspsychologie
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Self-brand connections
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South Korea
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Südkorea
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ad message framing
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collectivism
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construal level theory
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construal-level theory
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Lee, So Young
Kim, Dong Hoo
3
Kim, Kacy K.
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Yoon, Sukki
3
Arenas-Gaitán, Jorge
2
Audrezet, Alice
2
Caffier de Kerviler, Gwarlann
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Chafra, Jamel
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Dalla Pozza, Ilaria
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Danziger, Shai
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Elliott, W. Brooke
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Erkutlu, Hakan
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Frías-Jamilena, Dolores M.
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Isaak, Karina
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Kim, Hyunji
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Lew, Jia Hui
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Marwede, Malte
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Mattila, Anna S.
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Mittone, Luigi
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Noor, Jawwad
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Polo-Peña, Ana I.
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Rondán-Cataluña, F. Javier
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Schnall, Simone
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Sung, Yoon Hi
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Valette-Florence, Pierre
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Wang, Haizhong
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White, Brian J.
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Yang, Sung-Byung
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Yoo, Chan Yun
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Aguilera Navarrete, Ma. Natividad
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Aguilera Navarrete, Natividad
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Ahn, Jungyong
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International journal of advertising : the review of marketing communications
1
International journal of market research
1
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ECONIS (ZBW)
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How do self-brand connections affect ad responses among South Korean consumers? : the roles of reference groups and message construals
Kim, Dong Hoo
;
Sung, Yoon Hi
;
Lee, So Young
;
Yoo, Chan Yun
- In:
International journal of market research
63
(
2021
)
4
,
pp. 494-513
Persistent link: https://www.econbiz.de/10012593927
Saved in:
2
Distance matters : the effects of self-brand connections and construal levels on ad responses
Lee, So Young
;
Yoo, Chan Yun
;
Kim, Dong Hoo
;
Sung, Yoon Hi
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10012586667
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