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Global nation product equity depending on a level of cultural diffusion
Kim, Sookhyun
;
Lee, Yuri
;
Jang, Aran
;
Lee, Yangim
; …
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 276-286
Persistent link: https://www.econbiz.de/10011378298
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