//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Lee, Yikuan"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Wong, Yim Yu"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emerging economies
1
International marketing
1
Internationales Marketing
1
Marketing management
1
Marketingmanagement
1
New product development
1
Produktentwicklung
1
Schwellenländer
1
Taiwan
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Lee, Yikuan
Wong, Yim Yu
15
Maher, Thomas E.
9
Wong, Yim-Yu
6
Ungson, Gerardo R.
4
Egri, Carolyn P.
3
Ralston, David A.
3
Furuse, Tae
2
Nicholson, Joel D.
2
Pounder, James
2
Stauffer, Joseph
2
Wong, Yim‐Yu
2
Appell, Allen L.
1
Borda, Armando
1
Calantone, Roger J.
1
Cassidy, Steven
1
Chan, Peng S.
1
Chen, Chi‐wen
1
Constand, Richard
1
Dutton, Xuejiao
1
Evans, Neil
1
Gonzalez-Perez, Maria Alejandra
1
Hebert, Len G.
1
Hudgens, David
1
Jenner, Richard A.
1
Li, Mingfang
1
Li, Yongjuan
1
Lin, Bou-wen
1
Lo, Carlos W. H.
1
Lo, Carlos W.H.
1
Lo, Carlos Wing-hung
1
Monje-Cueto, Fabiola
1
Soorapanth, Sada
1
Wong, Sara A.
1
Yang, Jun
1
more ...
less ...
Published in...
All
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding and managing international product launch : a comparison between developed and emerging markets
Lee, Yikuan
;
Lin, Bou-wen
;
Wong, Yim Yu
;
Calantone, Roger J.
- In:
The journal of product innovation management : an …
28
(
2011
),
pp. 104-120
Persistent link: https://www.econbiz.de/10009387617
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->