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~person:"Legohérel, Patrick"
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Legohérel, Patrick
Guéguen, Nicolas
49
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A cross-category investigation into the effects of nine-ending pricing on brand choice
Ngobo, Paul-Valentin
;
Legohérel, Patrick
;
Guéguen, Nicolas
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 374-385
Persistent link: https://www.econbiz.de/10008654221
Saved in:
2
A cross-category investigation into the effects of nine-ending pricing on brand choice
Ngobo, Paul-Valentin
;
Legohérel, Patrick
;
Guéguen, Nicolas
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 374-386
Persistent link: https://www.econbiz.de/10008441181
Saved in:
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