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~person:"Lehman, Kim"
~subject:"Entrepreneurship approach"
~subject:"Financial investment"
~subject:"Marketing"
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Lehman, Kim
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Assessing the notion of art as a product : entrepreneurial marketing insights from the visual arts
Fillis, Ian
;
Lehman, Kim
;
Wickham, Mark
- In:
Journal of research in marketing and entrepreneurship
25
(
2023
)
3
,
pp. 410-430
Persistent link: https://www.econbiz.de/10014506455
Saved in:
2
Arts marketing during COVID-19 : a critical review and theoretical integration
Fillis, Ian
;
Lehman, Kim
;
Rentschler, Ruth
;
Lee, Boram
- In:
Arts and the market : AAM
13
(
2023
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10014343033
Saved in:
3
Marketing orientation and activities in the arts-marketing context : introducing a visual artists' marketing trajectory model
Lehman, Kim
;
Wickham, Mark
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 664-696
Persistent link: https://www.econbiz.de/10010375804
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