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~person:"Lehmann, Erik"
~person:"Nyilasy, Gergely"
~subject:"Print advertising"
~subject:"Schätzung"
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Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely
;
King, Karen Whitehill
;
Reid, Leonard N.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
Saved in:
2
Scale economics, market power, and pricing behavior : evidence from German newspaper and magazine publishing
Weigand, Jürgen
;
Lehmann, Erik
-
1998
Persistent link: https://www.econbiz.de/10013453236
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