Ardley, Barry; Taylor, Nick; McLintock, Emily; Martin, … - In: Marketing Intelligence & Planning 30 (2012) 6, pp. 653-665
Purpose – The purpose of this paper is to analyse visitor perceptions of the Lincoln Magna Carta exhibition, in the context of an experiential servicescape perspective. Design/methodology/approach – Data come from a questionnaire carried out with visitors to the Magna Carta exhibition in...