Skarmeas, Dionysis; Leonidou, Constantinos N. - In: Journal of Business Research 66 (2013) 10, pp. 1831-1838
live up to their professed standards, and consumer skepticism toward corporate social involvement is on the rise. Drawing … on attribution theory, this study proposes and tests a model that explains both how consumer skepticism toward the CSR of … egoistic- and stakeholder-driven motives elicit consumer skepticism toward CSR, while values-driven attributions inhibit …