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~person:"Leonidou, Leonidas C."
~person:"Swoboda, Bernhard"
~subject:"Brand architecture"
~subject:"China"
~subject:"Managers"
~subject:"Meta-Analyse"
~subject:"Unternehmenserfolg"
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Search: "Management international review : mir : journal of international business"
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Brand architecture
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International market entry
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Internationaler Markteintritt
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E-commerce
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Electronic Commerce
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Firm performance
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Globalisierung
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Globalization
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Internationales Management
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Internationales Marketing
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Multinationales Unternehmen
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Online retailing
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Online-Handel
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Internationalization speed
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1960-2010
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1993-2007
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Ability associations
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Betriebswirtschaftslehre
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Beziehungsmarketing
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Brand image
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Bundling strategy
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Business economics
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Leonidou, Leonidas C.
Swoboda, Bernhard
Li, Jiatao
7
Luo, Yadong
7
Clegg, Jeremy
6
Lee, Jeoung Yul
6
Zhao, Hongxin
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Ghauri, Pervez N.
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Buckley, Peter J.
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Park, Byung Il
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Xiao, Simon Shufeng
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Driffield, Nigel L.
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Drogendijk, Henrieke Johanna
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Hammer, Mitchell R.
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Liu, Xiaming
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Liu, Xiaohui
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Lu, Jiangyong
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Ralston, David A.
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Ruigrok, Winfried
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Tsang, Eric W. K.
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Voss, Hinrich
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Wei, Yingqi
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Wu, Jie
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Zhu, Yunxia
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Ambos, Björn
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Azar, Goudarz
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Batsakis, Georgios
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Beamish, Paul W.
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Birkinshaw, Julian
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Chen, Haiyang
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Choi, Seong-jin
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Chung, Chris Changwha
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Contractor, Farok J.
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Demirbag, Mehmet
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Egri, Carolyn P.
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Elango, Balasubramanian
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Freixanet, Joan
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Furrer, Olivier
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Gaur, Ajai S.
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Giachetti, Claudio
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Management international review : MIR ; journal of international business
4
Management international review : mir ; journal of international business
1
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ECONIS (ZBW)
5
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1
Effects of national institutions on corporate brand ability associations during the pandemic
Jacobs, Nele
;
Swoboda, Bernhard
- In:
Management international review : MIR ; journal of …
64
(
2024
)
1
,
pp. 129-163
Persistent link: https://www.econbiz.de/10014514905
Saved in:
2
Effects of internationalization rhythm and speed on e-commerce firms’ growth and the role of institutional distances
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Management international review : MIR ; journal of …
62
(
2022
)
2
,
pp. 169-201
Persistent link: https://www.econbiz.de/10013272929
Saved in:
3
Organizational influences and performance impact of cross-border e-commerce barriers : the moderating role of home country digital infrastructure and foreign market internet penetr...
Eduardsen, Jonas Strømfeldt
;
Marinova, Svetla Trifonova
; …
- In:
Management international review : MIR ; journal of …
63
(
2023
)
3
,
pp. 433-467
Persistent link: https://www.econbiz.de/10014340945
Saved in:
4
A meta-analysis of the antecedents and outcomes of consumer foreign country image perceptions : the moderating role of macro-level country differences
Leonidou, Leonidas C.
;
Aykol, Bilge
;
Samiee, Saeed
; …
- In:
Management international review : MIR ; journal of …
62
(
2022
)
5
,
pp. 741-784
Persistent link: https://www.econbiz.de/10013454392
Saved in:
5
Factors influencing international joint venture performance : theoretical perspectives, assessment, and future directions
Robson, Matthew J.
;
Leonidou, Leonidas C.
;
Katsikeas, …
- In:
Management international review : mir ; journal of …
42
(
2002
)
4
,
pp. 385-418
Persistent link: https://www.econbiz.de/10001716983
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