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~person:"Leonidou, Leonidas C."
~subject:"Kulturelle Identität"
~subject:"Print advertising"
~type:"article"
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Kulturelle Identität
Print advertising
Cyprus
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Leonidou, Leonidas C.
Leonidou, Constantinos N.
3
Kvasova, Olga
2
Chari, Simos
1
Gunsoy, Esra
1
Hannam, Kevin
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European journal of marketing : EJM
1
Journal of business ethics : JOBE
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ECONIS (ZBW)
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Business unethicality as an impediment to consumer trust : the moderating role of demographic and cultural characteristics
Leonidou, Leonidas C.
;
Kvasova, Olga
;
Leonidou, …
- In:
Journal of business ethics : JOBE
112
(
2013
)
3
,
pp. 397-415
Persistent link: https://www.econbiz.de/10009715159
Saved in:
2
Cultural drivers and trust outcomes of consumer perceptions of organizational unethical marketing behavior
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
; …
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 525-556
Persistent link: https://www.econbiz.de/10009733013
Saved in:
3
Rational versus emotional appeals in newspaper advertising : copy, art, and layout differences
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 522-546
Persistent link: https://www.econbiz.de/10003928844
Saved in:
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