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~person:"Leonidou, Leonidas C."
~subject:"Printwerbung"
~type:"article"
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Leonidou, Leonidas C.
Leonidou, Constantinos N.
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Journal of promotion management : JPM
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Rational versus emotional appeals in newspaper advertising : copy, art, and layout differences
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 522-546
Persistent link: https://www.econbiz.de/10003928844
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