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Lerman, Dawn B.
Grein, Andreas F.
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Agency perceptions and practices on global IMC
Gould, Stephen J.
;
Lerman, Dawn B.
;
Grein, Andreas F.
- In:
Best practices in international marketing
,
(pp. 267-288)
.
2002
Persistent link: https://www.econbiz.de/10001680915
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2
The Role of Agency-Client Integration in Integrated Marketing Communications: A Complementary Agency Theory-Interorganizational Perspective
Gould, Stephen J.
;
Grein, Andreas F.
;
Lerman, Dawn B.
- In:
Journal of current issues and research in advertising : …
21
(
1999
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008121051
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