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Letheren, Kate
Raciti, Maria M.
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A strengths-based approach to eliciting deep insights from social marketing customers experiencing vulnerability
Raciti, Maria M.
;
Russell-Bennett, Rebekah
;
Letheren, Kate
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1137-1177
Persistent link: https://www.econbiz.de/10013466503
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