Zbaracki, Mark J.; Ritson, Mark; Levy, Daniel; Dutta, … - In: Review of Economics and Statistics 86 (2004) 2, pp. 514-533
We study the price adjustment practices and provide quantitative measurement of the managerial and customer costs of …, decision-making, and communication costs) and two types of customer costs (communication and negotiation costs). We find that … the managerial costs are more than 6 times, and customer costs are more than 20 times, the menu costs. In total, the price …