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~person:"Lewis, Alan"
~person:"Mayer, Hans"
~source:"econis"
~subject:"Financial market"
~subject:"Psychology of advertising"
~type_genre:"Lehrbuch"
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Search: subject_exact:"Werbepsychologie"
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Financial market
Psychology of advertising
Werbepsychologie
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Consumer behaviour
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Economic psychology
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Marketing
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Marktpsychologie
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Lewis, Alan
Mayer, Hans
Neumann, Peter
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Esch, Franz-Rudolf
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Felser, Georg
4
Kroeber-Riel, Werner
4
Bak, Peter Michael
3
Behrens, Gerold
2
Fennis, Bob Michaël
2
Rosenstiel, Lutz von
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Stroebe, Wolfgang
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Blackwell, Roger D.
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Engel, James F.
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Illmann, Tanja
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Miniard, Paul W.
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Moser, Klaus
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ECONIS (ZBW)
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Markt- und Werbepsychologie
Mayer, Hans
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Illmann, Tanja
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2000
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3., überarb. und erg. Aufl.
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