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~person:"Li, Dahui"
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Search: subject:"Brand communities"
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Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
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Markenführung
2
Markenimage
2
Social Web
2
Social web
2
Virtual brand communities
2
Beziehungsmarketing
1
Brand self-congruence
1
Community rewards
1
Independence
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Interdependence
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Participation
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Public self-consciousness
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Regulation
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Regulatory fit
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Regulierung
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Li, Dahui
Veloutsou, Cleopatra
7
Kumar, Jitender
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Kumar, Vikas
4
Loureiro, Sandra Maria Correia
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Popp, Bastian
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Baldus, Brian J.
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Cova, Bernard
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Manarioti, Agapi
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Morgan-Thomas, Anna
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Brandão, Amélia Maria Pinto da Cunha
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Germelmann, Claas Christian
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Ma, Shuang
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Meek, Stephanie
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of electronic commerce research : JECR
1
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ECONIS (ZBW)
2
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The role of regulatory fit in virtual
brand
communities
Wang, Yonggui
;
Ma, Shuang
;
Li, Dahui
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10011669616
Saved in:
2
Customer participation in virtual
brand
communities
: the self-construal perspective
Wang, Yonggui
;
Ma, Shuang
;
Li, Dahui
- In:
Information & management : the internat. journal of …
52
(
2015
)
5
,
pp. 577-587
Persistent link: https://www.econbiz.de/10011341609
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