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~person:"Li, Gendao"
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Li, Gendao
Chu, Junhong
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European journal of operational research : EJOR
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Clicks versus Bricks : the role of durability in marketing channel strategy of durable goods manufacturers
Yan, Wei
;
Xiong, Yu
;
Chu, Junhong
;
Li, Gendao
;
Xiong, …
- In:
European journal of operational research : EJOR
265
(
2018
)
3
,
pp. 909-918
Persistent link: https://www.econbiz.de/10011778562
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