Li, Jau-Rong; Thilmany, Dawn D. - In: Agribusiness 14 (1998) 2, pp. 127-138
This article studies branded pork consumption behavior in Taiwan. Because branded pork is only available in some markets, the consumer decision process involves two stages: the first relates to a consumer's choice of market, and the second is the consumer's product choice (frozen branded pork...