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~person:"Li, Mo"
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Li, Mo
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Journal of targeting, measurement and analysis for marketing
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The target and non-targeted framework : differential impact of marketing tactics on customer perceptions
Bang, Nguyen
;
Li, Mo
;
Chen, Cheng-hao Steve
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-108
Persistent link: https://www.econbiz.de/10009611660
Saved in:
2
The targeted and non-targeted framework: Differential impact of marketing tactics on customer perceptions
Nguyen, Bang
;
Li, Mo
;
Chen, Cheng-Hao (Steve)
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
2
,
pp. 96-109
Persistent link: https://www.econbiz.de/10009997632
Saved in:
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