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~person:"Li, Xingbo"
~subject:"Markenimage"
~subject:"Wohltätigkeit"
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Search: subject:"Self construal"
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Self-construal
drives preference for partner and servant brands
Hsieh, Meng-Hua
;
Li, Xingbo
;
Jain, Shailendra Pratap
; …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 183-192
Persistent link: https://www.econbiz.de/10012509374
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