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~person:"Li, Yan"
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Li, Yan
Wang, Yonggui
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Handbook of contemporary marketing in China : theories and practices
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Research on
marketing
in
China
: present and future
Li, Dongjin
;
Ren, Xingyao
;
Li, Yan
- In:
Handbook of contemporary marketing in China : theories …
,
(pp. 49-79)
.
2011
Persistent link: https://www.econbiz.de/10008987131
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