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~person:"Liang, Beichen"
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Beziehungsmarketing
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Brand concept similarity
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Liang, Beichen
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The choice of brand extension : the moderating role of brand loyalty on fit and brand familiarity
Liang, Beichen
;
Fu, Wei
- In:
Journal of marketing analytics : JMA
9
(
2021
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10012487126
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