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~person:"Liang, Yan"
~person:"Roy, Subhadip"
~source:"econis"
~subject:"Advertising effects"
~subject:"Consumer behaviour"
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Advertising effects
Consumer behaviour
Conceptual model
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India
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Qualitative research
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Celebrity endorsements
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Luxury goods
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conceptual model
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Liang, Yan
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Qualitative market research : an international journal
3
The journal of product & brand management
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ECONIS (ZBW)
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1
Chinese consumers' luxury value perceptions : a
conceptual
model
Liang, Yan
;
Ghosh, Sid
;
Oe, Hiroko
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 247-262
Persistent link: https://www.econbiz.de/10011714484
Saved in:
2
Perceived consumption vulnerability of elderly citizens : a qualitative exploration of the construct and its consequences
Roy, Subhadip
;
Sanyal, Shamindra Nath
- In:
Qualitative market research : an international journal
20
(
2017
)
4
,
pp. 469-485
Persistent link: https://www.econbiz.de/10011814311
Saved in:
3
Understanding meaning transfer in celebrity endorsements : a qualitative exploration
Jain, Varsha
;
Roy, Subhadip
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 266-286
Persistent link: https://www.econbiz.de/10011598407
Saved in:
4
Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
Saved in:
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